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Don’t Overlook Facebook

Facebook represents a fantastic opportunity to engage with prospects and customers at zero cost and only the investment of a small amount of time.  Facebook is also an excellent networking tool because...

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A Twitter Fan’s Review of Plurk

The most disturbing logo I have ever seen. Thank you, Plurk. As soon as I heard the name, “Plurk”, I thought, “Here we go, another Web 2.0 Media site with a daft name!” But then I registered and played...

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Ranking in Google is an Earned Privilege, Not a Right

Google Rankings are Earned, Not Entitled “If you build it, they will come!”, may be a maxim many follow when creating a website, but the reality comes as a cold, freezing slap across the face for most....

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3 Niche Business Social Media Sites Reviewed

Small businesses are seizing online social media as part of their efforts to establish a niche and engage a wider prospective customer base. Social media is not a fad – it is here to stay. The issue is...

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How To Advertise On Facebook With Or Without Paid Advertisements

While Facebook provides a “Guide to Facebook Ads” on their website, the truth is that unless you have expertise in online advertising, you cannot learn how to advertise on Facebook effectively by...

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What Good Can Come From A Viral Video?

You hear the word “virus” and it means something that makes you sick.  Today, you hear the word “viral” and if you’re anywhere but the doctor’s office you know that means “insanely popular.”  It’s...

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Five Fantastic Free Facebook Apps for eCommerce Sites

Often online merchants are confused about how to use social media to increase or enhance their business. Facebook, twitter and other social sites scream for interaction and these free Facebook apps...

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Expanding Your Customer Base with Effective Facebook Marketing Tips

The rise of social media has brought a lot of changes and opportunities as far as online marketing is concerned. It presents a wonderful chance to engage existing customers and reach out to new ones....

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5 Revolutionary Tools That Will Take Your Customer Service from Good to Great

Consumers have changed radically over the past decade as the Internet has allowed people to connect in a way that has never been seen before. People demand more from the companies they buy from because...

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Building Valuable Relationships through Twitter

By now, you’ve undoubtedly heard the buzz surrounding Twitter as a marketing tool. You’ve probably heard success stories of small businesses using Twitter to build brand recognition, get more leads,...

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